From Kiwi Wool Shed, to European High Street.
In Any Season
Southern New Zealand farmers have always known rugged hard-wearing woolen workwear is imperative for braving icy-cold mornings and total exposure to all the elements mother nature throws their way.
Traditionally known for their black woolen singlets (Fred Dagg) and Swanndri bush shirts, you'd be hard pressed to find a Kiwi farmer (or anyone working in the great outdoors) who doesn't throw on a pair of Merino thermal underneath outerwear.
Merino wool from Merino sheep is durable, breathable, soft on the skin (non-itchy) and its natural temprature-regulating properties make it ideal for Southland's harsh climate of freezing cold winters and sweltering hot summers.
Practicality Meets Fashion
In 2022, two unassuming Kiwi guys, Isaac Williams (27) and Felix Watkins (26), with a thoroughly Kiwi can-do attitude had an idea to combine workwear with streetwear - and Woolies Jeans was born.
Enlisting the help of a notable Kiwi fashion designer and 220 Kiwi investors all eager to get their hands on a pair of The World's Most Comfortable Jeans, production began half-way around the world in Portugal.
Now this high quality, pragmatic, fashion statement that any sheep shearer would approve of is ready to hit the high street.
If you want to stay sylishly toasty in winter, while keeping chic cool and dry in the summer - Get your Woolies on!
A Gift From Mother Nature
In Summer 35°C
In Winter -15°C
The merino sheep can survive these extremes because of the incredible natural engineering of their fleece. Super lightweight and breathable, the merino’s summer coat keeps cool in temperatures of up to 35°C. In winter, the merino layer of wool protects them against temperatures that plummet to -15C.
Simple, efficient, ingenious.
Why Merino Wool Is The World's Best Material